Bleacher Report's Twitter Account Used to Treat LeBron James a Lot Differently in 2010

Social media trends and standards have evolved rapidly over the past decade. The days of brands sending out controversial tweets has largely faded away with so many users being so glued to the platform. These days, one bad or merely poorly-worded tweet can sink an entire company.

Bleacher Report is a notable brand that has reinvented itself over the years. Back in 2010 and 2011, the site's Twitter account was seen routinely trashing LeBron James for some unknown reason. Whatever that may have been all about, it is bizarre to look back and see how they treated LBJ a handful of years ago compared to the way he's lionized now.

Sometimes it was common humor. Sometimes it went above and beyond. And sometimes, they kept it reeeeaaaalll simple.

The account totally flipped their messaging and took to praising James in more recent years. Why? First of all, Turner purchased the platform and proceeded to become an investor in James' business interests.

(To be clear, there's no rule against that. It's simply worth noting.)

Turner's big move shut down any more takes about LeBron not being "The Man," or relentless barbs about his hairline. As with so many big-name accounts on social media, those earlier years of Twitter were truly the wild, wild west compared to the kind of best practices we see today.

LeBron's surely not too mad about that.