More MLB Teams Should Follow the Giants' New Season-Ticket Promotion

The San Francisco Giants are usually towards the top among MLB teams in terms of attendance, even though the last couple years have been putrid.

However, after averaging over 38,900 fans in 2018, the fourth-best in baseball, the Giants took a major dip this year and currently rank 11th at just over 33,500 fans per game.

That makes a lot of sense considering they are a middling team below .500, but to help out the fans and hopefully get the stadium packed again, the Giants are doing something they've never done since moving into the ballpark nearly two decades ago: lower prices for season tickets.

“The impetus was focus groups and our experience with season-ticket holders this year,” Russ Stanley, senior vice president of ticket sales and services, said. “I’d like to think the Giants are listening; we want to provide the best experience for our fans.

“What we heard is there’s softness in the secondary market, so we’re helping with pricing. We’re hearing, ‘I can’t go to 81 games,’ so there’s an exchange program. … I’m excited. We’ve had a pretty good response from our season-ticket holders.”

The Giants are really thinking of the fan here, as 80 percent of season tickets for the 2020 season will have a reduced cost. They are also offering a "signing bonus" for customers who renew by Oct. 10.

Obviously, the reduction of ticket costs depends on the location of the seats, but the cost will go down as high as 21 percent in the "view infield" and rows in the back of the bleachers.

On top of the reduction in price, 15 percent of ticket prices at Oracle Park will remain unchanged for the 2020 season.

If the other 29 MLB teams aren't paying attention, then shame on them. Instead of season tickets and single-game tickets costing a person or family an arm and a leg, they should seriously consider doing what the Giants are doing. More ballparks will be packed because of it, and it's not like teams won't be making any money.