Rams Revealed New Logo and Twitter is Destroying Them for it

In the midst of a lackluster offseason, the Los Angeles Rams hoped a rebrand would distract fans from losing the likes of Todd Gurley.

Twitter is typically unkind to new team uniforms and logos, with just a few rare exceptions. It's safe to say the Rams were not exempt from criticism after the team's official Twitter account posted the logo update, as well as some motivational videos for fans.

Is that...the sun? We're trying to understand the premise. Unlike the secondary logo, which is actually a ram (and a fairly intimidating one at that), the primary identifier is rather basic.

This is the best you could come up with in quarantine, guys?

Our thoughts exactly. Did the Chargers design this?

We here at 12up have zero tolerance for plagiarizing. Someone give the Chargers a call.

The Chargers' color scheme, meanwhile, hides what would otherwise be a porous logo. As much as we enjoy the Rams' LA throwbacks, this logo doesn't do them justice.

You know it's bad when the national media is taking shots. We're stuck on our couches, this is what happens.

If it ain't broke, don't fix it.

Not all social marketing is good social marketing. The Rams learned this the hard way.