Yankees' Tweet for 'Blackout Tuesday' Totally Missed the Mark and the Internet Buried Them for it

Twitter has been interesting place this week as protests have erupted across not just America, but the world calling for racial justice and an end to police brutality. Across the world of social media world, we all awoke to "Blackout Tuesday." and a host of public figures and high-profile organizations went to significant lengths to issue sincere, poignant statements about our need to do far, far better as a society.

The New York Yankees, however, decided to outsource their statement to someone who, while historically iconic, has no real connection to them whatsoever.

Nobody is out here suggesting that the words of Nelson Mandela aren't important, but is this really all there is? No words from the Steinbrenner family, the front office, nobody? And why do we need to have Madiba decked out in Yankees gear? What does this have to do with anything?

These are pertinent questions, and Twitter was quick to react in head-scratching disbelief.

Did a subsequent scheduled tweet just never get posted? It's quite unclear.

Yes, that appears to be it.

Oh, yeah, what about them? If we're really in a conciliatory, fraternal frame of mind, we could use a show of support for the guys in the lower levels right about now.

Shot, meet chaser.

We should be careful not to pre-emptively tear down those who mean well but don't necessarily stick the landing. But in the case of the New York Yankees, they really have to be held to a higher standard given their status as an all-time baseball brand of undisputed worldwide fame. In this case, sadly, they committed an error that they should have seen coming.